Setting Up Tracking with GaiaConnect

Written By gaia

Overview

GaiaConnect tracking allows Gaia to track, attribute and optimise. By installing a small tracking snippet, you enable accurate conversion [completed and started applications] reporting, channel attribution and crucially the optimisation of applications vs clicks.

Use this guide when setting up tracking for the first time, adding a new domain, or reinstalling the snippet.

Step-by-step

  1. Click the profile icon in the top-right corner of the platform.

  2. Select Settings from the dropdown menu.

  3. Go to the Tracking tab.

  4. Click Add Tracker.

  5. Enter the domain you want to track.

    • Enter it without www. or https://.

    • This should be the domain used in your campaigns — where candidates will be sent.

  6. Click Create to generate your unique tracking code.

  7. Either:

    • Copy the tracking code and install it into the <head> tag of your site’s common template file, or

    • Enter the email address of the colleague who handles website updates and click Email code to your developer.

  8. Once installed, Gaia will begin tracking performance for that domain.

Video Walkthrough

Tips & Troubleshooting

  • Ensure the snippet is installed in a global header so it loads on all relevant pages.

  • If tracking is not registering, confirm that the domain you entered matches the actual campaign destination exactly (no subdomain mismatch).

  • You can test installation using any browser’s developer tools to check the snippet is present in the <head>.

  • For sites managed by third parties, use the Email code to your developer option.

  • You can view or delete existing trackers at any time in the Tracking tab.