What makes a good prompt

Written By gaia

Overview

Prompts are one way of telling Gaia what type of campaigns you want to create. A good prompt helps Gaia automatically generate strong targeting, perfect channel mixes, copy and creative. Use it when creating a new campaign or when you want Gaia to build a campaign brief from scratch rather than using the manual form.

Step-by-step

  1. Click Create Campaign With AI and select the Prompt option.

  2. In the text box, describe your campaign clearly. Include:

    • Campaign goal

    • Job roles and target locations.

    • Target number of applications (if applicable to the goal) and timeframe.

    • Key selling points such as benefits, awards, testimonials etc.

    • Competitors.

  3. Click Submit to progress to the review step.

  4. Review the auto-filled details (job titles, descriptions, locations, target applications, awards, competitors).

  5. Edit or complete any missing sections before submitting for approval.

Good Prompt Example

“We’re launching a hiring campaign for Software Engineers (Full Stack and Cloud Infrastructure) in Manchester, UK. Target 100 applications in 4 weeks. Include our ‘Top Tech Workplace 2024’ award, an employee quote about teamwork, and look at our competitors Revolut and Wise.”

Weak Prompt Example

“Hiring software engineers in the UK.”

Walkthrough

Tips & Troubleshooting

  • If Gaia flags missing details such as Competitors, Awards, or Target Applications, add them before submission or set a sensible default.

  • Keep prompts specific for clearer targeting.

  • If the output feels generic, refine the prompt with tone, benefits, and proof points (awards/testimonials).

  • If you don’t have a hard target, state a range (e.g., “30–40 applications in 4 weeks”) to guide pacing and optimisation.