Creative is one of the biggest drivers of campaign performance, so we’re making it as seamless as possible to manage, organise and use creative assets inside Gaia. The Creative Library has been upgraded to give customers more flexibility, speed and control when preparing campaigns.

• Automatic imports from Google Drive

• Support for all creative file types

• Upload up to 2GB per file and 100 media files at a time

• Bulk delete, download, and multi-select asset actions

• Full search functionality

• Filters for media type, format, and the ability to sort by size

• All assets are accessible directly inside the campaign request flow

• Pre-upload assets to quickly select them during campaign creation

How it works

The Creative Library acts as your central repository for all visual assets used in Gaia campaigns. With the latest updates, you can:

• Connect your Google Drive and automatically import creatives

• Drag and drop or directly upload large batches of images and videos

• Store any creative format used across social channels (images, video, GIFs, etc.)

• Use filters and search to quickly find the right assets

• Select previously uploaded creatives during the campaign request process to save time

• Manage your library with bulk actions for faster organisation

These improvements support smoother workflows, especially for teams managing high-volumes of campaigns or large creative sets.

Availability

• Available to all customers

• Fully accessible by the Gaia team for campaign delivery

Benefits

• Faster, more efficient creative workflows

• Reduced need to upload assets repeatedly during campaign creation

• Clear organisation for large creative libraries

• Supports all major file types and large file sizes

• Ensures the right creative is always available when launching campaigns

• Improves overall performance by making high-quality creative easier to use